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Meet The Team

Missy Guitterrez

Missy Guitterrez

Missy Guitterrez is the founder and co-owner of Peak Alkalinity, LLC. She holds a Doctor of Pharmacy degree and practiced pharmacy for six years in Louisiana. She spent the next 20 years in the financial services industry; 10 years of which were spent as a Divisional Vice President for a Fortune 68 company.

Peak Alkalinity, LLC was formed out of a desire to meld her skills from these two fields to pursue better health for her family, friends and community. An advocate of physical fitness, Missy is a former collegiate athlete, two-time gold medal Junior Olympian and holder of ten AAU medals in Shotokan karate. She believes that routine physical activity, when coupled with proper hydration and pH balance, will reduce stress, increase energy, enable restorative sleep and generally improve well-being.

Missy resides in Fairhope, Alabama, with her two beautiful daughters, Emma Elizabeth and Ava Grace. Her father, Dickie, is also a resident of Fairhope, Alabama and is still going strong at the youthful age of 87.

Bob WIll

Bob Will

A resident of Fairhope, AL, co-owner Bob Will is an avid outdoorsman. He participates in hiking, mountain biking, kayaking and rock climbing. Bob finished in first place with his team for a 24-hour marathon in Rota, Spain. He wrestled throughout his entire high school career, played competitive rugby for 17 years, has competed in multiple Spartan races across the United States and takes part in the CrossFit Games every year. Additionally, Bob spent 7 years in the U.S. Navy, finishing in the top 25 in a statewide Marine Corps PT competition in Wisconsin.

In addition to Peak Alkalinity, Bob founded a masonry restoration and waterproofing company in 2000. He is the proud father of two children: Dillion Will, who has started his music career with Rocket Records, and Samantha Will, a recent graduate of University of Boulder with a degree in speech pathology.

Lisa

Lisa Hollingsworth

Lisa grew up in Mobile in a faith based, medical family and was a state champion runner in high school. She had just started running track in college when she was diagnosed with leukemia. Her journey to wellness and wholeness began, not only through treatment by her doctors, but also through her own actions and choices of nutrition, supplements and both physical and spiritual fitness. Lisa has a B.S. in biology from Spring Hill College and worked for over 15 years in healthcare and eduction. She has also been a community volunteer for over 35 years and has been active in community and church based Bible study for over 20 years. She is married to Chuck Hollingsworth and they have 3 children, John, Andrew and Grace.

Don Bivins

Dr. Don Bivins

Don Bivins is a retired physician and recently moved to Fairhope after 38 years of academic and private practice. He and his wife, Leah, are looking forward to exploring life as empty nesters! Don has a strong interest in nutrition and thriving in good health even as one grows older. It was this interest that attracted him to Peak Alkalinity, where the science of drinking healthy water blends well with his interests in nutrition and good health overall.

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